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Learn To Make Money Online Using Search Engines To Get Traffic To Your Web Page
Making use of search engines to drive traffic to your website is one method of how to make money online and may also be called search engine optimization or SEO. There are numerous other techniques to acquire prospects instead of using search engines, such as forums, blogs, content syndication, article directories, classified ads and many more.
When I refer to search engines, I'm talking about Google or Yahoo or MSN or other search engines. Google, however, is probably the biggest search engine with almost 80% of all search engine traffic.
Google ranks or prioritizes pages of a website and not the website altogether. It's very important for a marketer to understand this particularly if you wish to understand how to make money online. A website could have hundreds of unique pages and Google would read each page and come to a decision about the relevance of that page and whether that page should come up when anybody does a search.
The words someone types into the Google search bar or any search engine's search bar is considered a keyword or keyword phrase. The results of this search are based on the keyword terms and are determined to be relevant by Google. Google decides this by crawling the hundreds of millions of web pages in cyberspace and searches for content appropriate to the keyword search terms.
The results are also known as SERPS or search engine results pages. Within the SERPS are two kinds of results. There are the free organic results in the left center of the page and the paid or sponsored ads on the right side and occasionally at the top placed above the free natural results.
The paid or sponsored ads are actually at no cost to the advertiser until somebody clicks on the ad. The advertiser is then charged a fee for each click. This is called pay per click advertising or PPC and the advertiser has bid for placement on the page.
Interestingly, the lowest rate per cent of clicks are the paid ads on the right then the paid ads on the top get a few points more but the free organic ads get the highest clicks on average. Anyone can, however, get a paid ad on the page reasonably soon for a fee but the organic ad positions especially on page one, take time, effort and skill to obtain. But, they are worth every bit of it as you'll discover as you learn how to make money online.
Google loves content and will reward you with excellent rankings in the SERPS. Google also loves back links. This just means that when other websites are linking back to your site Google thinks your site is liked and relevant and will reward you in the SERPS for this too. The more established the site linking back to you the better Google likes it.
Probably the best way to get content on the web and get a high spot in the SERPS for free is to write an article around a certain keyword, as long as it's not too general of a keyword or too competitive, and then publish to a highly credible article directory like Ezine Articles.
You will place a link to your web page in the resource or bio box in the article directory so readers of the article can find you.
A different benefit to publishing on a high ranking article directory is that other website owners will probably link back to your article and you'll be earning back links.
You now know how to make money online using the search engines so go and create content and build back links to your website.
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